Tokistar Lighting Systems offers this flexible lighting product that can be installed in places (and in shapes) that traditional lighting cannot. See the gallery for some nice examples. From the site:
Citizen has given a sneak peek of their new flexible clock, powered by technology from a company called E-ink. The clock is only 3mm thick and can bend around pillars, making it visible from many angles. This would be a fine addition to any recroom, fitting in nicely with your 360 degree LED television.
From Yahoo:
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