http://www.househacker.com/ househacker/tags/fibreoptic
Here's a YouTube video of the product in action.

Since 30% of electricity used in the US is for lighting (the number grows to 45% in retail), the product would theoretically have a huge potential market, especially commercially. The commercial version will light about 1000 square feet at a cost of about $10,000. That may sound expensive, but that's really only because that's a lot of money. However, if the (hard to believe) claims in the video of retailers seeing a 40% boost in sales when using natural lighting is true, then the $10,000 is largely irrelevant when viewed over the long term. According to the video, the company plans on launching a residential unit in 2008. No word on pricing...

Here's an interview with Duncan Earl, CEO of Sunlight Direct, that's also worth a look.]]> http://www.househacker.com/permanent/Sunlight-Direct-Hybrid-Solar-Lighting recroom or bar decor idea, then this fibre optic rug from designer Jody Harrow should do the trick.

via blog.hazaad.com - Thanks John!
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